FOR CONSUMER : To create maximum customer’s satisfaction by providing quality products and services.
FOR EMPLOYEE : We are living as a FAMILY, emphasize virtues, generosity and sustainably grow together.
FOR PARTNER : Focuses on equality and honesty in the business by abiding by the contract and fairness as well as the equitable business conditions for trade partners.
FOR SHAREHOLDERS : To create value and appropriate returns on investment, including create maximum satisfaction for shareholders under business operation according to the principles of good corporate governance.